After analysing the brief, I decided to focus on peoples habits, specifically around smart-phone usage.
I organised a week long trial using the Moment iOS application which tracks time spent on a smartphone and number of pickups.
To compliment this time tracking data, I interviewed each participant at the end of the trial. The conversations were recorded.
Based on the information from the data tracking and interviews, I devised a card sorting exercise. It was designed to get participants to prioritise in order things like technological habits like messaging apps and real world habits like making eye contact in conversation.
After I had compiled all interviews, card sorting and Moment data I created profiles of each participant. I listened back to the interview recordings an noted key insights.
I also, quite randomly, met a a young man who has no smartphone or internet connection at home. I organised a phone interview as he was very much an edge case in todays connected world.
The next step was to make sense of all the insights and data. I did this by making a habit chart, bad and good. By analysing some of the existing good habits, such as "Dinner time is device free" I hoped to develop a solution that would encourage positive behaviour.