The final concept was the service www.offlineworkshops.com providing offsite workshops for teams. The idea is that the workshops are in real studios with craft masters. I focused on the tech industry as my research indicated the they have decent team building budgets. The service answers the brief as the studio owners who offer the workshops are themselves very time poor and have little opportunity to promote themselves. They were delighted and enthusiastic at this new approach. It also satisfied the brief for the office and tech workers as the service gives them the opportunity to learn new "hands on" craft hobbies that are away from technology.