I love design research. Today we got our final brief which will be broken into three stages, Research, Prototyping and Final Design.
The brief; Design A Product, Service, System or Campaign to Help Busy, Time Poor People to Flourish. The main message from the brief is to develop a solution that helps time poor people live a healthier, happier life. I like this particular part of the brief "Your solution should have mainstream appeal and something that can become part of popular culture... please bear in mind incentives for people to use or buy it." Having this commercial twist on it really inspired me. Not only should it be something positive, it should be something lucrative!
I began by identifying the problem, asking questions and outlining assumptions about what makes people time poor.